Masterworks, founded by internet entrepreneur Scott Lynn, is the first company to allow investors to buy and trade shares in masterpieces created by world-renowned artists. Each painting is registered as a public offering with the Securities and Exchange Commission, and tracked on the Ethereum blockchain. A&O was selected by Masterworks to execute a PR campaign on the occasion of their purchase and initial offering of Andy Warhol’s 1979 “1 Colored Marilyn (reversal series)”.
A&O worked with Masterworks to create press releases on the company’s creation, as well as their purchases of high-level artworks. In addition to writing all press releases pertaining to Masterworks, A&O formed the media strategy and initial messaging for the start up.