PINTA New York

Art Fair
New York and London
March 2013 - December 2013

Background
PINTA NY is an international Latin art fair based in New York. Founded in 2007 and now in its seventh year, PINTA NY brings together the leading artists and galleries from the United States, Latin America, and Europe and is the international venue for the exhibition and promotion of Latin American, Spanish, and Portuguese art abroad.

Challenge
PINTA NY began engaging with A&O after hearing about our success with the UNTITLED. fair at Art Basel Miami Beach. Entering a new stage of rebranding in 2013 and introducing a new, curatorial format to the fair, PINTA NY was looking to A&O to help them achieve wider exposure through an integrated strategy that unites traditional PR and influencer marketing.

Solution
PINTA NY is one of our newest clients, and A&O was eager to offer consultation on communications strategy, brand consulting, and best PR practices in new and traditional media. A&O is currently in the midst of its engagement with the fair, helping place stories, develop headlines and establish strategic partnerships to help the fair position itself in the press. One of the highlights of our partnership in 2013 will be our role in developing the communication strategy for PINTA NY’s museum acquisitions program, a stand-alone non-profit entity, which encourages partner institutions to enrich their Latin American art collections by offering matching funds for the works of art they purchase at the fair.

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