Yerba Buena Center for the Arts

Art Center
San Francisco, CA

Background
Yerba Buena Center for the Arts (YBCA), located in San Francisco’s Yerba Buena cultural district, is one of the nation’s leading multidisciplinary contemporary arts centers. With a belief that contemporary art is at the heart of community life, YBCA brings audiences and artists of all backgrounds together to express and experience creativity. The organization is known for nurturing emerging artists at the forefront of their fields and presenting works that blend art forms and explore the events and ideas of our time. As part of its commitment to the San Francisco Bay Area, YBCA supports the local arts community and reflects the region’s diversity of people and thought through its arts and public programming.

Challenge
The challenge for YBCA has been to position its unique program at the forefront of San Francisco arts institutions, while increasing audience reach both nationally and within the local community.

Solution
A&O works with the YBCA to message its programming that focuses on civic engagement, education and presenting exhibitions that are interdisciplinary in nature. A&O creates more prominence for YBCA on the national level, which by extension enhances the impact the institution has on the regional level with regard to reaching key audiences and media placements. A&O works with the YBCA on re-examining their mission and vision, as well as defining their goals and strategy as they approach the next major anniversary milestone.

Results
Media placements include The New York Times, Wallpaper Magazine, Artnet, KQED, Document Journal, Forbes, Whitehot Magazine, Wired, Juxtapoz, Blouin Artinfo, Interview Magazine, SF Chronicle, SF Gate, SF Weekly, SF/Arts, and SF Chronicle.

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